Comments on: Twitter, A Marketing Wonder

By: Steven Campbell

Steven Campbell — Fri, 08 Jun 2007 03:59:03 +0000

It is pretty amazing how one, seemingly useless service can suddenly acquire thousands (I think they have at least that much by now) of users.

There wasn’t ever a need to tell people what you were doing. There still isn’t, aside from “because everyone else is doing it.” There are other uses to Twitter, of course (as that Lifehacker article points out), but most people use it how it is supposed to be used – telling people what you’re doing.

I didn’t really notice it before, but reading your article, I realize just how ingenious the site is. It isn’t very often that people create needs because of a service.

By: Biscuitrat

Biscuitrat — Sun, 06 May 2007 17:59:53 +0000

Twitter can’t answer the question of “why.” I use it for silly reasons, other people allow it more control, and some people are wholly dependent on Twitter to get by in life. By not providing a reason to update your Twitter, Obvious leaves that end up open to whoever wants to fill it in.

And it’s not like the “why” matters; I love it even though I don’t really have an “important” purpose for doing so

By: Twitter Forums

Twitter Forums — Wed, 02 May 2007 16:25:30 +0000

Yes, especially interesting to see how long it lasts before it either A. gets bought out. or B. Every other service creates a similar service. Facebook already has a ‘twitter’, bebo has it too. Maybe Twitter has the first mover advantage though and can stay number one with the initial rush and their brand. We will see…

By: Simplicity Rules » Platforms are simple and powerful

Simplicity Rules » Platforms are simple and powerful — Wed, 02 May 2007 06:30:11 +0000

[...] Elliot calls Twitter a marketing wonder: Twitter does not seem to market towards any need whatsoever and targets no one in particular. It’s just there. [...]

By: J. Bradford

J. Bradford — Tue, 01 May 2007 20:28:59 +0000

Twitter is fantastic because its uses are completely open to interpretation. For a while, I was using it as a mini-blog, displaying my “tweets” along-side my blog posts. Some have started using it to keep in touch with family and friends because of it’s fantastic SMS feature. I know a company that needed a simple and inexpensive way to get short messages to all their employees cell phones at once… They implemented Twitter!

Anyway, that’s what I love about the damn thing… What you do with it is up to YOU. Yay for imagination, right?