As I was sitting at a local coffee shop looking at my long Things list of blog article ideas, I subconsciously started evaluating which ones had the most Social Media Optimization (SMO) potential.

It’s fairly easy to figure out. Can it be turned into definitive list of something? Could it be a quick how-to, or make people feel more efficient? Could it be easily scanned, something that would be bookmarked?

If it can fit into one of these, chances are the article has a good chance of making the social media rounds. But should an article’s viral potential have anything to do whether its worth writing (or reading)? Has good writing gone missing due to online magazines in need of social media traffic and ad revenue?

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