Elliot Swan

In a world where everything–including your competition–is just a click away, grabbing and keeping my attention is the first step to making me buy your stuff, subscribe to your content, or whatever else you want me to do. It’s also a part of the second step, the third step, and every other step when keeping me happy afterward. 

Thanks to clients who delay coming up with content and that wonderful Latin we all know so well, design and content is often separated. But this is a major disadvantage.

Graphic designers don’t design a product ad without good copyrighting, so why do web designers think they can design websites without good copywriting? While there may be some instances where writing the content and designing the interface cannot occur simultaneously, just as much emphasis should still be placed on making content accessible to an online audience.

So how do you do this?

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A lot of people nowadays love to blame the internet for what they perceive as an ever-growing epidemic of short attention spans. Apparently this causes a horrible lack of focus that will ruin your life or something similar.

Granted, people tend to jump around a lot, going from site to site and perhaps only spending a few seconds at each. But is this really because of a lack of concentration ability?

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